In the case study that follows, your personal situation calls on you to demonstrate your leadership and storytelling skills. The strategies and tools that you discover can be used by anyone who wants to improve their ability to communicate more effectively and develop strong connections with their audience.

The course is split across three lessons with each one representing a different layer that you add to your story, building a persuasive and compelling narrative that will amplify your voice and message. Within each lesson, we ask you a series of questions where you will have some research to do using the links provided. These articles, videoclips and websites are accessed using the “Materials” tab which you will see above the scenario details and also above the assessment questions.

These resources will not hand you the assessment answers immediately. You will need to read and digest them to find the specific pieces of information needed to answer the questions. This will have the effect of cementing the learning in your memory as you use what learning psychologists call “active processing” to understand the materials and extract the information you need. If you get an answer wrong, don’t despair; go back and look again. All the information you need is there to be found. Remember that one or more of the options may be correct for each assessment question. Select as many of the options as you think are applicable.